The Latest News and Trends in Event Technology
It is important that you continually update yourself as an event organiser regarding the latest trends in event technology. Event management is being revolutionised by technology and it is high time that you adapt to current trends. This is the only way for you to stay afloat in a highly dynamic industry where innovations are embraced to increase the overall quality of events.
Here are the latest technology products for the events industry that you may want to know:
- Event Management Software
While the event management software is not necessarily new technology, leading brands already tackle so many processes in the event lifecycle that it would be injustice not to mention it. There are already all-in-one event management solutions that would allow you to automate everything from project management, name badges, and post-event surveys. These solutions may also include powerful event registration software.
Radio-frequency identification or RFID is also being used more and more in events. It is a form of wireless technology that creates communication between a tag and a reader. The two major types are Ultra High Frequency or UHF and Near Field Communication or NFC. In the realm of events, RFID can be used for automatic check-ins, in-event payments, and attendee tracking. With attendee tracking, for example, event organisers can literally track an attendee’s movements within the venue.
- Lead Capture
Lead capture is one of the most important developments in terms of event technology. It has always been a custom to exchange business cards during a networking event. Today, however, attendees can simply use an event app in a mobile device and utilise the device’s camera to read QR codes found on other attendees’ badges. This allows the attendee to automatically store a lead’s data including the full name, position, company, and contact details.
- Virtual Reality
Perhaps one of the more untapped market in event technology is virtual reality. While this technology is already being used in several other industries today, it’s fairly new for events and is mostly used for experiential marketing. The best example is for travel and destinations summits. Some exhibitors would allow stand visitors to experience a particular travel destination with the help of virtual reality goggles. Some of them would even install booths to include audio and tactile sensations in the virtual reality experience.
Those are only some of the leading event technologies at your disposal today. You can expect more in the coming years as great attention is emphasised in improving attendee engagement and satisfaction.